The so-called millennials in the UK have not shown an interest in visiting land-based casinos. On the other hand there has been an increase in the number visiting online casinos. Online marketing in Great Britain has been a major contributing factor to this trend.
Online marketing in Great Britain has been fuelled by several factors, which have contributed to this multimillion-dollar industry:
Millennials sleep with and wake up close to their smartphones. In fact, millennials can’t seem to put them down, and this has been a breeding ground for online casinos in terms of introducing their products. Nearly all the young people in the UK today own a smartphone. Online marketing in Great Britain can therefore reach millennials more easily than any other medium.
The Internet is a risky place, and many people have been conned out of their hard earned money. Cyber security in the UK today has improved significantly, which has increased people’s confidence about online gambling. Having the online casinos based locally in the UK has also boosted the confidence of online players. Due to the introduction of the POC (Point of Consumption) tax, many foreign casinos have also opted to get registered locally, opening up the platform for more people.
Right Economy and Attitude
Many young people who were jobless can now have some extra pounds to spend due to an improved economy. Using the extra pounds they have to spare, they can now access online casinos during their spare time. Their attitudes have also been changing when it comes to casino games. Previously these games were deemed to be a reserve only of the elite in society. They also used to hesitate due to the risk of fraud, but many online casinos are now coming out in the open and being very transparent in terms of how they operate, which is helping to change the perception about online gambling.